Bose Alarm Clock

Since Bose was founded in 1964, it has built an international presence and reputation. While Bose has its detractors who are less than impressed by its products and prices, there is no denying the positive image the company has built for itself. Even those with only a passing interest in sound systems have heard of Bose and know it has a reputation for quality sound and products.

Although originally working as a professor at MIT before founding the company, Dr. Amar G. Bose, decided to go into the speaker business because of a disappointing experience trying to buy quality speakers when he was a student. He felt that music systems needed to be designed with the listener more in mind. Ever since then, Bose has been a company focused on research and development with tomorrow's products in mind.

This type of design of music systems with the listener more in mind is called psychoacoustics. At Bose, this centered on speakers that produced reflected sound aimed at the listener's head to produce a sound more like live music. This led to the Model 901, which became a great commercial success in spite of its very unconventional design and pentagonal shape.

Building on this initial success, Bose has launched a whole array of audio products for cars, theaters and homes. Always in tune with the times to this day, new, smaller designs make their products less noticeable but just as prevalent as radios, computer speakers and of course alarm clocks.

For all its success, Bose is far from universally loved though. Many contend their products are overpriced and overrated. These critics also contend that Bose's success is built primarily on its marketing savvy rather than any superiority of its products.

There certainly are many who choose Bose products simply for the name or style, and products just as good if not better can often be found at lower prices. However, with their unique, compact designs and the Bose name, many people simply feel they cannot go wrong with their products and often do not mind paying extra to be assured of quality. Because of this, Bose is likely to remain popular as long as the company can maintain its image and keep producing cutting-edge products people want.